Produced in accordance with green standards and / or end-product delivers an environmental benefit. At this site, they may be sold alongside conventional products, but a significant proportion of products should be eco-products.
Ideally products should be necessary (not gimmicks), safe, good quality, durable,
renewable / recycled / recyclable / carefully sourced, responsibly packaged, include options for disposal, locally produced and be made according to ethical business and labour practices. Appropriate standards may include organic, biodynamic and fair-trade certification.