Easy Peasy to Grow Your Own Veggies at Home

EasyPeasy-seedling-tray-pi NicBothma

Award-winning NPO SEED have created a clever home vegetable gardening solution that is also providing jobs.

It's Easy Peasy to Grow Your Own Veggies at Home!

• Grow your own seedling trays with virtual support
• Cost-effective and water-wise
• Good planning in the midst of rising food prices
• Reduces packaging waste
• Creates employment and skills development

Growing your own vegetables and herbs ticks all the boxes on health, eco-awareness and education but it’s not always easy to know what to plant and when or how to source the best seeds and seedlings.

Easy Peasy has been created to supply 24-pack lovingly cultivated, disease and drought-resistant, open pollinated, organic seedlings to households who want to try growing their own food. Each month’s selection is perfectly timed for the season and includes an online support service that tray ‘farmers’ can subscribe to for hints and tips on planting, maintenance and harvesting. 

For use in apartments and for more serious backyard farmers, the seedlings can be planted in pots or patches and require approximately one small watering can of water every two days. Water recycled from baths or cooking will also do the job.

Easy Peasy founder Leigh Brown says that growing your own vegetables contributes hugely to the environment and your pocket, “The amount of water* used in industrial farming is far greater than that used in a home garden, because you are able to be very specific about where the water ends up - and you can reuse general household water. You will be amazed at how much your little garden provides and it will inspire you to eat well and share with others.”

Food that is ready to harvest as needed eliminates the waste associated with store bought food and delivers the best possible concentration of nutrients – nutrients which would be lost in the food chain process.

Easy Peasy is available at Stodels in the Western Cape, with their Bellville branch being the first to carry the trays.

Award-winning public benefit organization, SEED

The initiative has been conceived and driven by the award-winning public benefit organization, SEED, who has been working with food security and climate adaption in under-resourced areas, particularly the Cape Flats, for the last 20 years. During this time, SEED has perfected their potting mixes and organic seed propagation to produce highly reliable food plants.

Says founder Leigh Brown, “This project has gone out of the gates employing four previously unemployed people from the Cape Flats – and as we grow, we hope to provide more employment in an area that is under extreme social and economic pressure. Growing your own food is the ultimate resilience.”

Easy Peasy’s VEG OUT TRAYS (24 seedlings) are designed to get you eating from your garden for R99.95 per tray.

*Virtual water is the water that is used in farming processes. It’s the hidden water footprint in food that is not seen in the end product. Beef farming is a big virtual water consumer with 15 000 liters of water going into the production of just 1 kg of beef. On the other hand, industrially grown lettuce takes a mere 130 liters per kg. Home grown vegetables require much less water than any industrial crop growing system and with the certainty of increased food prices looming, it’s a lifestyle move that makes sense.


• Easy Peasy boxes can be purchased at Stodels in Bellville 021 919 1106 and will soon be available in Kommetjie and Kenilworth
• Urban farmers can come and learn more by visiting SEEDS headquarters in Rocklands, Mitchell’s Plain.