Better Living Challenge Creates A Ripple Effect On Social Media

#bebetter campaign

Better Living Challenge was showcased at the Design Indaba Expo 2015 as part of the Western Cape Government’s design strategy implemented by the Cape Craft and Design Institute (CCDI).

 

As a result, the #bebetter campaign was developed for Better Living Challenge to share great ideas, including how to improve low-income living in South Africa. The campaign created a ripple of innovation through shared inspiration reaching over 100,000 users on social media with no cost investment in the execution.

Over a period of 11 days, the #bebetter campaign reached 114,000 users on Twitter. Just over 200 #bebetter great ideas were shared, with a total engagement rate of 86% in retweets, favourites and replies. On 1 March, 2015, 29 #bebetter ideas were further shared on Facebook and received 180 likes in just a few hours increasing the engagement rate to 600% and reaching over 1000 Facebook users.

The #bebetter campaign commenced in the build-up to the Design Indaba where Better Living Challenge connected with fellow Expo exhibitors to show appreciation for their great ideas, and to ask them what they would do to #bebetter. In addition, a selfie booth was setup at the Better Living Challenge stand where visitors could take pictures and share their great ideas. Better Living Challenge ambassadors also roamed the Expo space in search of those great ideas.

Better Living Challenge has been on the hunt to find services, products and systems that can improve living conditions for millions of people who live in sub-standard housing in informal settlements across the country. The first Challenge, held in 2014, revealed some great ideas that could improve how houses are built, occupied and connected.